First, make sure you have direct mail enabled under Account>Integrated Marketing Options More on Accounts.

Once enabled, a Creative tab will populate in your account. From there, you can add, edit, and manage your creatives.

Note that on this page, you will be able to see which creatives are in draft, which are active, and which campaigns the active creatives are tied to.

To add a direct mail creative, head to Creatives>Direct Mail and click the Add a Direct Mail Creative button.

Creative Type. Select 4x6 or 6x9 postcard from the dropdown.

Creative Name. Give your direct mail creative a name.

Creative Design. Select whether you would like to Upload a PDF, use our creative builder, or upload HTML.

Click Add.

Note that once you have finished your direct mail design, you must review the proof and approve the design before it will be available to select in your direct mail campaign.

If you selected Upload a PDF, upload your file within the following parameters:

Once the file has been uploaded, click Add.

If you selected Use Our Creative Builder, click Add and another dialog will walk you through building the creative.

If you selected Upload HTML, there will be two boxes that will populate.

One where you'll be able to paste your HTML-Front (the front of your postcard design) and another for HTML- Back (the back of your postcard design.

Unlike PDF creatives, HTML creatives allow for dynamic injection of variables into the creative. HTML creatives also do not require advanced graphics editors and can be created using a simple text editor.

With HTML creatives, you will need to create two separate HTML pages: one for the front of the post card and one for the back of the post card.

HTML Templates:

When HTML creatives are used, all variables are merged into a PDF document and distributed to mail houses in PDF format for mailing.

It is important to note that all images and resources in your HTML file must be hosted on an always-available CDN, such as Amazon S3, as creative generation happens in real time and all resources must be available at all times.

If you need assistance on hosting images or other resources, please contact LeadPost Support.

Once your HTML has been updated in the Front and Back text boxes, Click Add.

To edit an existing direct mail creative, click Edit, make your changes, and click Update to save.

NOTE: you must first ensure the direct mail campaign tied to this creative is inactive, otherwise, you will not be able to edit the creative.

To copy an existing direct mail creative, click Copy, make changes, if any, and click Add.

To view an existing direct mail creative, click View. A PDF of your postcard will populate and will be available to download.

To view a proof of an existing direct mail creative, click Review Proof.

Then Select a Preview Audience to see an address populate.

A PDF of your postcard will populate and will be available to download. If you would like to mail a proof of the postcard to yourself or another person, you can do so by clicking the Mail Proof tab and filling out the recipient's address and clicking Mail Proof.

Once you are satisfied with your direct mail creative, click Approve and your creative will become active and ready to be selected in your direct mail campaign.