Manage Your Email Creative
First, make sure you have email enabled under Account>Integrated Marketing Options More on Accounts.
Once enabled, a Creative tab will populate in your account. From there, you can add, copy, and manage your creatives.
Note that on the Creatives page, you will be able to see which creatives are in draft, which are active, and which campaigns the active creatives are tied to.
Add Your Email Creative
To add a new email mail creative navigate to Creatives > Email. Then click Add Email Creative.
Name. Give your email creative a name.
From. This field refers to what will appear before the '@' sign when someone in your audience receives the email (e.g., "[email protected]").Your domain is actually set by our system itself, so you won't have control over that portion.
Subject Line. Enter what you want to appear in the subject line of the email.
Create an HTML Email
The creative itself is defined by the HTML in the Creative field. If you need help creating the HTML or plain text email try BEE at beefree.io.
Once you build the HTML for your email, paste it in the Creative field.
Upload Images
If your images are only on your computer and they aren't hosted on a different web server, you'll need to upload them. To do that, click the Upload Images button and navigate to the folder where the images are located. Select the images and click Open. Then, the individual images will be uploaded and attached to the creative.
Add a Reply To email
This will allow replies to your email to be directed to the right place.
Once that upload is complete, click the Add button to finalize your creative.
Preview Your Email
After you creative has been added, click View to review a proof of what your email creative will look like.
You can also hit the Send Proof button to email a proof to yourself, your team, and anyone else who needs to review it.
Just put the email addresses in the Recipients field. If you want to include multiple recipients, put a single email address on each line and click the Mail Proof button.
The Review Process
After you've submitted your creative for review, you'll notice the status will be pending review. Within about one business day, someone on our team will review your creative and approve or reject it.
The review process is designed to ensure that your campaign is CAN-SPAM compliant. The core things we look at are:
Is the header information misleading?
Is the subject line deceptive?
Does the email include your address?
Does the email include an opt-out link? (If you don't have your own unsubscribe link, we have a global opt-out link that we can place in your creative for you.)
If your creative is rejected, you'll receive information as to why it was rejected. Once you've addressed those items, you can edit your existing creative and resubmit, or you can submit a new creative for review.
Then, once your creative is approved, the status will be Active. That creative is now ready for use in your first email campaign.