The following filters are available using our JavaScript & Pixel Audiences
Total Page Visits - The total number of pages a user or visitor has viewed during their session(s).
Browser - The type of browser used by the visitor. Examples: Chrome, Firefox, Safari, Edge.
IP Address - The public IP address of the visitor’s network.
Pixel URL - The full URL of the pixel or JavaScript tag, including any additional variables passed in.
Pixels and JS tags can be configured to pass custom variables that can be used for filtering.
URL - The full URL the visitor viewed, including any query parameters.
UTM Campaign - The value of the utm_campaign parameter. Example: example.com?utm_campaign=testutm
UTM Medium - The value of the utm_medium parameter. Example: example.com?utm_medium=testutm
UTM Source - The value of the utm_source parameter. Example: example.com?utm\\\_source=testutm
Attribute Filters
First Page View UTM Campaign - Identifies the specific promotion or campaign that initially brought the visitor to the site. Example: The Google Ads campaign responsible for the first visit.
First Page View UTM Medium - Identifies the type of marketing channel used to acquire the visitor. Examples: Email, pay-per-click (PPC), social.
First Page View UTM Source - Identifies the originating source that sent the traffic. This is a required UTM parameter. Examples: Google, Facebook, Newsletter.
Implied Seconds on Site - The total amount of time (in seconds) between the visitor’s first page view and last page view, regardless of session gaps. Example: If a visitor views a page on 1/1/25, returns 30 seconds later, and then visits again one year later, the implied seconds on site represent the time between the initial visit and the most recent page view.
Initial Page View On - The date and time when the visitor was first detected by the pixel or JavaScript tag.
Last Page Viewed On - The most recent date and time when the visitor loaded or visited a page where the pixel or tag was present.
Process Macro - An advanced filtering option that allows the creation of complex Boolean (true/false) logic to refine data more precisely.
The following filters are available using our JavaScript Audiences Only
Document Referrer - The domain that referred the visitor to their first page view. Example: google.com → yourwebsite.com
Mobile Device - Indicates whether the visitor is viewing the page from a mobile device.
Page Interaction Detected - Indicates whether the visitor interacted with the page. Interactions include scrolling, clicking, or moving the mouse over page elements.
True: The user interacted with the page
False: The page was loaded but no interaction occurred
Page Load Date (UTC) - The date and time when the visitor navigated to the page.
Page Unload Date (UTC) - The date and time when the visitor navigated away from the page.
Page View - The date and time when the page view occurred.
Seconds on Page - The amount of time (in seconds) the visitor spent on a page.
Calculated as the difference between Page Load Date (UTC) and Page Unload Date (UTC).
Total Pages Interacted With - The total number of pages where Page Interaction Detected was true.
Total Seconds on Site - The cumulative total of Seconds on Page across all page views.