What is Insights?
Traditional analytics shows you how many people visit—LeadPost Insights reveals who they are, with detailed demographic data to refine your marketing.
Know Your Ideal Customer. Insights helps you define and refine your ICP using real data—not guesswork.
Personalization & Segmentation. Group leads into meaningful segments and deliver targeted messaging that drives clicks, calls, and conversions.
Increase your ROI. See which channels attract yourbest-fit audiences—so you can double down on what’s working and cut what’s not.
Data Included
Visitor Insights adds rich data that goes beyond tools like Google Analytics or standard website tracking solutions—giving you actionable demographic and lifestyle details to personalize campaigns and improve performance.
Age Range
Gender
Marital Status
Children Present
Length of Residence
Homeowner Status
Net Worth Range
Household Income
Education Level
Occupation
Primary Language
Household Segments
Family Segments
Generation Groups
Generation Segments
Automotives (up to 4)
View our data dictionary
Additional Tools & Features
Insights includes built-in reporting and AI-powered tools to help you act on your data faster.
Prebuilt Analytics Reports. Visual dashboards that show how your top converters break down by demographics and marketing source.
GPT-Powered Data Assistant. Ask natural language questions about your data and get instant answers.
Learn more about setting up Insights in your LeadPost Account: