Commitment to Privacy and Regulatory Compliance
LeadPost is committed to maintaining compliance with applicable federal, state,
and local privacy, consumer protection, and data governance laws. We
continuously evaluate our products, data sources, business practices, and
technology to help ensure our services align with applicable legal requirements,
regulatory guidance, industry standards, and evolving privacy expectations.
As part of this commitment, LeadPost maintains applicable data broker
registrations, filings, and disclosures in jurisdictions where such requirements
apply and requires third-party data providers to maintain lawful authority,
including any required consumer permissions or consents, for the collection and
sharing of information supplied to LeadPost.
How LeadPost Operates
LeadPost helps businesses identify and engage with website visitors through
privacy-conscious data and marketing solutions. Our platform utilizes
information obtained from reputable third-party providers and partners that
maintain appropriate rights, permissions, and legal bases for the collection,
processing, and sharing of data.
LeadPost requires its third-party data providers to represent and warrant that
the information they supply has been collected and made available in compliance
with applicable laws and regulations and that any required consumer notices,
disclosures, permissions, and consents have been obtained prior to the data being
provided for commercial use.
Data Sourcing and Consumer Consent
LeadPost is committed to responsible data sourcing practices and works with
data providers that are contractually required to maintain lawful authority to
collect, process, and share consumer information.
As part of our vendor onboarding and compliance procedures, LeadPost requires
third-party data providers to certify that consumer information provided to
LeadPost was collected pursuant to appropriate privacy disclosures and, where
required by applicable law, consumer opt-in consent. Providers are also expected
to maintain records and processes sufficient to demonstrate compliance with
applicable notice, consent, and consumer rights requirements.
LeadPost further requires that consumer data obtained through third-party
sources be collected with the permissions necessary to support its intended
marketing and advertising uses in accordance with applicable federal and state
privacy laws.
State Data Broker Registration Compliance
LeadPost recognizes that certain states have enacted data broker registration,
disclosure, reporting, and consumer rights requirements applicable to businesses
engaged in the collection, licensing, sale, sharing, or transfer of consumer
information.
As part of its compliance program, LeadPost actively monitors applicable state
data broker laws and maintains registrations, filings, disclosures, and reporting
obligations required by law in jurisdictions where such requirements apply.
LeadPost regularly reviews legislative and regulatory developments and works
with legal and compliance professionals to evaluate and implement any
necessary updates to policies, procedures, vendor requirements, and operational
practices.
LeadPost’s compliance framework includes ongoing review of applicable privacy
and data broker laws, maintenance of required registrations, implementation of
consumer rights processes where applicable, and oversight of third-party
vendors that provide data used within the LeadPost platform.
LeadPost also requires its third-party data providers to represent and warrant
that they have complied with applicable privacy, consumer protection, and data
broker laws, including any required notice, disclosure, consent, opt-in, opt-out,
registration, or consumer rights obligations associated with the collection and
sharing of information provided to LeadPost.
Privacy-First Approach
LeadPost is designed with privacy considerations at the forefront. Our
compliance program includes:
Ongoing review of applicable federal, state, and local privacy regulations.
Compliance monitoring related to state data broker registration, reporting,
and disclosure requirements.Use of reputable data providers that maintain compliance obligations
related to the data they supply.Verification that data providers contractually affirm they have obtained
any required consumer permissions, notices, disclosures, and consents.Contractual agreements requiring vendors and partners to comply with
applicable privacy and consumer protection laws.Procedures designed to support applicable consumer privacy rights
requests where required by law.Internal safeguards designed to protect data confidentiality and security.
Regular review of data handling, storage, retention, and access controls.
Ongoing monitoring of legislative and regulatory developments affecting
privacy, consumer data, and data broker activities.
Federal Compliance Considerations
LeadPost monitors and operates with consideration for applicable federal laws
and regulatory guidance relating to privacy, consumer protection, data security,
and marketing practices. We regularly review changes in the legal and regulatory
landscape and update our practices as appropriate.
LeadPost’s compliance program includes requiring third-party data providers to
maintain lawful authority for the collection and sharing of consumer information
and to obtain any required consumer consent before such information is made
available for marketing purposes.
State Privacy Law Considerations
LeadPost evaluates its services in light of evolving state privacy laws, including
comprehensive consumer privacy statutes adopted by various states. Our
compliance efforts are designed to support applicable requirements related to
transparency, consumer rights, data access, deletion requests, correction
requests, and opt-out mechanisms where required by law.
LeadPost also requires third-party data providers to comply with applicable state
privacy laws governing notice, consent, consumer rights, data-sharing practices,
and regulatory obligations.
Consumer Choice and Transparency
LeadPost recognizes the importance of consumer choice and transparency. We
support industry-standard privacy practices and work with our partners and
providers to facilitate appropriate notice, disclosure, and consumer rights
processes where applicable.
Where required by applicable law, LeadPost and its data partners support
consumer rights requests, including applicable access, correction, deletion, and
opt-out requests. LeadPost expects third-party data providers to maintain
processes designed to honor such requests and appropriately respect consumer
privacy preferences.
Data Security
LeadPost employs administrative, technical, and organizational safeguards
designed to protect information from unauthorized access, disclosure, alteration,
misuse, or destruction. Security practices are periodically reviewed and updated
as part of our ongoing risk management and compliance efforts.
Continuous Compliance Monitoring
Privacy laws, regulations, and industry standards continue to evolve. LeadPost
maintains an ongoing compliance review process and works with legal and
compliance professionals to evaluate changes in regulatory requirements and
industry best practices.
As part of this process, LeadPost periodically reviews vendor relationships,
contractual compliance obligations, data sourcing practices, registration
requirements, and privacy-related operational controls to help ensure continued
alignment with applicable legal requirements.
Important Notice
This document is provided for informational purposes only and does not constitute legal advice. Compliance obligations may vary based on a client’s
specific business practices, industry, jurisdiction, website configuration, consent
mechanisms, and use of LeadPost services. Clients should consult their own legal
counsel regarding their particular compliance requirements. LeadPost maintains applicable data broker registrations and filings in jurisdictions where such registrations are required by law and continually reviews its compliance obligations as privacy, consumer protection, and data broker laws evolve.
LeadPost makes commercially reasonable efforts to work only with data
providers that represent and warrant compliance with applicable privacy laws,
consumer protection laws, data broker requirements, and consent obligations.
LeadPost relies on contractual representations, warranties, certifications, and
compliance commitments from its third-party data providers regarding the
lawful collection, processing, and sharing of data supplied to the LeadPost
platform.